‘But as the economy worsens, the forecast for the TV market is looking grim. The LCD TV market is only expected to grow about 17 percent in terms of units shipped in 2009, according to research firm DisplaySearch. This is down from growth of about 29 percent in 2008. Plasma TV growth is also expected to suffer with the market only expected to grow by about 5 percent in 2009 compared with a 24 percent rise in 2008, DisplaySearch said.
As a result, TV makers are looking for the next hot thing to attract new consumers. And some are hoping 3D TVs could be it. ‘ (from the above article)
I can appreciate taking a business perspective on this issue, and the idea that a market might need to be one step ahead of the consumer in order to sustain itself, but that makes for pretty grim reading from where I’m standing (because I like to read whilst I stand) when it doesn’t seem to show any consideration for the impact that encouraging people to keep spending MONEY THEY DON’T HAVE RIGHT NOW on new technological bullshit without analysing the effect that is going to have on the individual.
Yes I suppose the counter argument of “if you can’t afford it then have the strength not to buy it” may be relevant, but we have seen with our own eyes the effectiveness of mass marketing, peer pressure, brand power and a whole host of other techniques that companies employ to encourage sales, without any apparent care for who’s bank accounts they are draining in the process.
I know, I sound like a right old git, but I can’t help it.
Here’s something else that I have a problem with:
‘I checked out Panasonic’s home theater in 3D. I must admit, the experience was phenomenal. I felt like I was on the floor at the Olympics opening ceremonies in Beijing right alongside the hundreds of dancers and drummers. ‘ (from the same article)
Statements like that really piss me off. When people talked about HD saying “it’s like you’re there man!” or you watch a 3D movie and hear folks saying “I thought I could’ve touched Bolt!”. Are you fucking kidding me? Back in the day when that geezer put 50 people in a room for the first time and showed them footage of a train coming towards them and they all bricked it- THAT WAS REAL REACTION!!! It had never happened before, cinema was new. The whole concept of sitting in a darkened room and watching something happen that wasn’t phsically in front of you was foreign.
But these days? If you can’t tell the difference between being courtside at a Basketball game and watching it on TV in your living room…WHILST WEARING 3D FUCKING GLASSES [“Panasonic’s Keisuke Suetsugi…said that it will be at least 10 years before the technology is advanced enough to provide a similarly robust 3D experience without glasses” QUOTE!!!]…then you have got problems, and maybe watching television should be lower down on your list of priorities.
Look, I’m down with technological advancement, and I appreciate consumerism and all the wonderfull benefits it has bestowed upon us, society. But doesn’t this all seem a little too fast, and a little too “all we care about is money and image?”. Shouldn’t we recieve these bountiful new technologies one at a time, and then actually take the time to benefit from them and appreciate them? I mean, DVD is on the outs after 10 years of market domination and even that doesn’t feel like time enough to have really taken stock of it. It feels like HD is already being cast aside before it’s had chance to really impress EVERYBODY (not just those that have had it for a while now because they could afford it). And it also makes Sky’s campaign of “HD, now it’s for everbody” completely degrading and offensive if you consider that the line could continue “it’s for everybody…because we don’t give a shit about it anymore as we’re already moving on. See you later suckers!!!!!”
This has been quite the rant. And I hope you don’t mind that.
Thanks for reading.
Christopher (one half of Casta La Vista)